Pringles

Game on. Snack On.

The concept behind this series of videos sees the characters use “real-world” counterparts for gaming power-ups in order to keep enjoying their favourite snack while gaming. The aim was to position Pringles as the gaming snack of choice for customers. My role in this campaign was the intial ideation, storyboarding and art direction on set. The videos were shot by Director of Photography - Pedros Temizian , colour-grading by Mile Studios and visual effects created by the Polish studio - VFXaddART.